Archive for

Why Is Social Media Important For Business Today?

The importance of social media in today’s competitive business environment is unquestionable. It has become a valuable tool for marketers. When it first hit the scene a few years ago, you mostly found people chatting and connecting with people about their interests or hobbies.

But business owners soon realized their target audience were getting more and more involved and now social media marketing has become an important business strategy.

Social media marketing can be a overwhelming process and it can also use up a lot of precious time. You may even be asking yourself if you should even bother it. Here’s how to identify the importance of this medium and why it is good, or potentially not so good, for you and your business.

Why Is Social Media Important?

Ask yourself this question: do you have enough business to last you until you retire? Do you want your business to grow or possibly stall? It’s a proven fact that it is easier and less expensive to keep and please existing customers than it is to find new ones. If you’re not on social media, you’re not only missing an opportunity to get new customers, but also the opportunity to connect with your current ones.

This marketing channel can open your business to a whole new audience. Word of mouth advertising is one of the best forms of marketing. Having a good social media presence can work like word-of-mouth referrals when your followers share your content with their followers. When you create a compelling content that people enjoy and want to share, you can potentially reach tens of thousands of people, for free!

Affordable And Targeted Marketing

Social media marketing offers affordable and targeted advertising options for your business. One example is Facebook advertising which enables you to produce ads that appear only to particular target market based on the information included within their profile or based on their gender, location, or individual tastes.

It’s also great way to get opinions from your customers or your prospective customers. If you are using Twitter as a marketing tool, when somebody follows you, is a good indicator that they are interested in your business and these prospective customers are asking to hear more from you.

Building Relationships With Your Audience.

Personal service is very important to people these days. You can develop a life-long customer relationship just by making people feel that they are important, that they matter and that you want to meet their needs as best you can.

Many entrepreneurs say that you’re not just building a business, you’re essentially building relationships. This is a legitimate thing to say and it is the best way to get loyal customers. When your business is on social media, it is an excellent way to develop those relationships.

Having a Responsive Website – What Does That Mean For Your Business Today

If you can remember way back to the beginning, you’d probably agree that websites have come a long way since their inception, and so has the technology being used to access them. Developing a website is an important marketing asset for your business, but you should know that customers have certain expectations that your site should meet. One such expectation is having a responsive website.

What Is A Responsive Website?

Whenever a customer attempts to access your website from a laptop, phone, tablet or alternative route, your site attempts to display the files onto the screen. The problem is that when someone tries to look at your site from a 4-inch smartphone screen, it might not look as visually appealing on the phone as it does on the computer.

Responsive web design is an approach to creating your website so that all of your information and data is easy to access and appears professional from wherever mobile device a person might be using. Designing a website that is mobile compatible might display a much narrower view on someone’s phone with larger buttons to be able to get back and forth, but would retain the proportions on any full screen computer.

Responsive designs also go beyond the aesthetics of a website and it addresses the functionality of that website. You want to make sure that your website addresses the following common problems when designing a responsive website:

• A minimum amount or no scrolling at all is necessary

• Your website should load rapidly and should be easy to use

• Visitors using normal computers and mobile devices can properly browse and your website

• Your website should be optimized for all screen resolutions

In order for customers to take advantage of your website to reap the full benefits of hosting that site, you should make sure that your business website is fully responsive.

Why Is This Important For My Business Today?

Think of it this way. If you tried opening a door but it wouldn’t open, would you keep trying or would you give up and just leave? More and more customers are browsing websites and looking up your business on the go. Anyone looking for a specific service or product on their phone that comes across your website won’t stick around to do business with you if the “door” to your company won’t open or it’s too difficult to operate.

A study released by the Pew Research Center suggests that over half of all young adults browse exclusively from their mobile phones. Not implementing these approaches to your site design would cost a significant amount of business revenue and traffic that could send customers away to the competition.

One thing to point out is that if you already have a website, it is relatively simple to fix this problem and to make your website responsive. You have one of these options that you could choose. You can either pay to have someone make the changes which could cost you anywhere from $50 and up, you can change the entire theme of your website, or better yet, you could change up your CSS stylesheet to include media queries for mobile devices. Performing the change yourself is not as bad as it might seem, but you might want to leave it up to a professional if you haven’t done much work on your site yourself. The simplest way to make the change if you have a word press site is to install a plug-in that will automatically reformat your site information based on the type of mobile device, screen size and resolution.

Ask your webmaster about this and once the plug-in is up and loaded, you’ll keep your mobile visitors happy and on your site a lot longer.